TOURISM MALAYSIA ANNOUNCES INNOVATIVE NEW INITIATIVES AT WTM 2013 PRESS CONFERENCE 4 NOVEMBER 2013

At their WTM 2013 Malaysia Press Conference Tourism Malaysia unveil Malaysia’s exciting events calendar for Visit Malaysia Year 2014 (VMY 2014) on Monday 4 November 2013. It is the fourth time that Malaysia is organising VMY and as in previous years, VMY 2014 is expected to have a great impact on Malaysia’s tourism industry and economy. Tourism Malaysia also launches two innovative new initiatives to promote VMY 2014 at the press conference.

The Honourable Datuk Seri Mohamed Nazri Abdul Aziz, Malaysia’s Minister of Tourism and Culture, Dato Sri Dr. Ng Yen Yen, Chairman, Tourism Malaysia, Dato Mirza Mohammad Taiyab, Director General, Tourism Malaysia, Zakaria Nasir, Deputy High Commissioner, Malaysia High Commission and Junus Suhid, UK Director, Tourism Malaysia are part of the panel answering questions on Visit Malaysia Year 2014 and its anticipated impact on the destination.

In addition, two innovative new initiatives are launched at WTM: Firstly, with 15,000 Malaysian students in the UK, Tourism Malaysia are creating a unique Student Ambassadors Program. This brand new initiative has already seen 20 students volunteer as Tourism Ambassador Leaders and to help the three tour operator partners who have signed up already (STA, Trailfinders and Emerald) to promote packages to Malaysia with the assistance of Tourism Malaysia, specifically to promote Visit Malaysia Year 2014.

The second initiative is an attempt to break a World Record: for the “Most Passengers crammed into an unmodified London Double Decker Bus”. Using Tourism Malaysia’s special VMY2014 branded buses, the attempt will see WTM 2013 playing host to a potential new World Record. A practice session is taking place at 4pm on Tuesday 5 November and the official record breaking attempt will take place on Wednesday 6 November at 4pm. The current record is 133. All WTM delegates and visitors over 18 years old are welcome to help Tourism Malaysia break the new record. All they need to do is register their interest on the Tourism Malaysia stand during the relevant day (AS 500).

Tourism Malaysia are hosting a dinner at the Troxy on Wednesday 6 November 2013 at 6.30pm. Celebrating all the best the destination has to offer including exciting dance performances and tantalising Malaysian food and drinks, giving agents, operators and media a taste of Malaysia and unwind following a busy day World Travel Market.

-ENDS-

For more information, please contact:

Representation Plus

Edith Meyer

Email: edith@representationplus.co.uk

Tel: 020 8877 4510

Visit: www.tourismmalaysia.gov.my