Tourism Malaysia PR Blog

Thursday, 14 February 2013


Tourism Malaysia is delighted to announce a new affiliate membership of AITO (Association of Independent Tour Operators), to further develop relationships with independent tour operators in the UK and raise awareness of Malaysia’s unique tourism products to AITO tour operator and agent members. Malaysia is currently the only tourist office affiliate of AITO from the South East Asia Region.

Abdul Rauf Abu Hassan, Director UK & Ireland, Malaysia Tourism Promotion Board stated “Tourism Malaysia is looking forward to a closer working relationship with independent tour operators through our new membership of AITO”.

Tourism Malaysia will now be able to attend AITO member events and communicate with AITO members through the AITO website, direct mail and newsletters.

Derek Moore, Chairman of AITO added “AITO is very pleased to welcome Tourism Malaysia to its membership as an Affiliate.  Malaysia is perfect for our special interest operators looking for new destinations to take their loyal customers as it offers so many diverse experiences and themes.  AITO looks forward to assisting Tourism Malaysia in boosting their arrivals with this predominantly high yield sector of the travel market.”

For more information, please contact:

Representation Plus
Flo Powell / Nick Smith
Email: /
Tel: 020 8877 4509/04 | Mob: 077 6624 2138

Notes to editors:

Image: L-R: Laurence Logan, Deputy Director, Malaysia Tourism Promotion Board, Yvonne Kinder, AITO Agents Co-ordinator, Derek Moore, Chairman of AITO,  Abdul Rauf Abu Hassan, Director UK & Ireland, Malaysia Tourism Promotion Board and Kate Kenward, Executive Director, AITO at the Destinations Show, London 31 January 2013.

•    Visit:
•    Malaysia Airlines fly daily from London Heathrow to Kuala Lumpur International Airport
•    Tourism Malaysia’s “Master Malaysia” online training programme has been developed by Travel Uni and consists of four modules, with ‘Ron’ the Orang Utan (pictured) giving tips along the way. The programme is specifically designed for travel agents to learn how to sell Malaysia as a destination, to educate the frontliners of the travel trade about Malaysia and to raise awareness about the tourism products that Malaysia has to offer. The programme can be accessed via
•    The AITO family consists of some 500 companies showing the AITO brand made up of tour operators, specialist independent travel agents and affiliate business partners and tourist offices.  All of these organizations display similar AITO values of knowledge, expertise and quality service. For more information about AITO please visit

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