Dubbed ‘The Real Asian
Incentive’, programme is set to entice the European market
The
Malaysian Convention and Exhibition Bureau (MyCEB) unveiled the Malaysia Twin
Deal Programme for Europe in Madrid during a
presentation for MICE Planner and travel agents hosted by Tourism Malaysia. The
Malaysia Twin Deal for Europe was launched by YB Dato’ Sri Dr. Ng
Yen Yen, Minister of Tourism,
Malaysia at ITB
Berlin. This is part of Malaysia’s
global effort to attract more European corporate and incentive groups to the
country and establish Malaysia
as the premiere business events destination in Asia Pacific.
Aptly named after the Malaysian iconic structure,
the PETRONAS Twin Towers,
the “two-pronged” approach offer rewards for both incentive planners and
participants, and further enhances the success of their events.
According to Mr. Zulkefli Hj Sharif, Chief
Executive Officer of MyCEB, “We look at this as a must-grab opportunity for
European incentive planners based on the designed deals. Deal 1
offers value added support for participants and among the privileges lined up
to be experienced are a complimentary canopy walk at Bukit Nanas Forest
Reserve, the Panorama Langkawi cablecar ride in the historical island of
Langkawi, entrance tickets to the Semenggoh Wildlife Rehabilitation Centre in
Kuching or the Manukan Island in Kota Kinabalu, a choice of cultural showcase
activities, a ‘Feng Shui’ talk by renowned Malaysian ‘Feng Shui’ master or a
Malaysia Cultural session, shopping discount vouchers, welcome cocktails and
police outriders. As a unique added touch, each participant will be presented
with special welcome packs containing a personalised Welcome Letter from MyCEB
CEO, an eco-friendly reusable drinking bottle, Malaysia city map, Malaysian
cultural postcards and an exclusive tote bag”.
Mr. Zulkefli continued, “Deal 2 offers incentive rewards
for Corporate and Incentive Planners and is based on cumulative numbers of
participants. The Corporate & Incentive Planners will be able to redeem vacation
packages to either Kuala Lumpur, Penang, Langkawi, Kota Kinabalu or Kuching inclusive of
return air tickets, accommodation at a 5 star hotel, spa session and other
goodies. These destinations are the top ‘must visit’ incentive destinations in Malaysia, known
for its lush rainforest, world-known beaches, heritage sites and an unmatched
shopping experience”.
MyCEB’s Twin Programme was first launched in China last
September and received an over whelming response. To date, MyCEB have ‘booked’
over 9,000 participants from China
under the programme. This year, the programme has been extended to Hong Kong, Taiwan,
Australia, New Zealand and now Europe.
“In essence, the programme encapsulates our mission
to establish Malaysia
as the premiere incentive destination in Asia Pacific with our strong cultural
diversity and very own unique products, abundance of attractions and world
class infrastructure. MyCEB would like to invite all event planners in Europe
to grab this opportunity, and the first 30 planners to book a cumulative group
of 500 participants to Malaysia
will stand a chance to redeem an iPad 2 ”, added Mr. Zulkefli.
Malaysia Twin Deal programme is applicable to
corporate and incentive groups from the European region. Confirmed bookings must be made between 1 March
2012 to 31 March 2013 for group arrival period from 1 March 2012 to 31 December
2013.
To know more about Malaysia Twin Deal, meeting
planners and incentive agents are invited to contact MyCEB on Tel +603 2034
2090 or Email sales@myceb.com.my
For more information, please contact:
Ms Ho Yoke Ping
General Manager, Sales and Marketing
Malaysia
Convention & Exhibition Bureau
Tel: +603 2034 2090 • Fax:
+603 2034 2091 •Email: pingho@myceb.com.my
MyCEB European
Representative Office
Unit H, The Annexe, Wharf Lane Business Centre, Wharf Lane, Bourne End,
Buckinghamshire, SL8 5RU United Kingdom
Tel: +44 (0) 1628 526184
• Fax: +44 (0) 1628
521116
NOTE TO
EDITORS
About
the Malaysia
Convention & Exhibition Bureau (MyCEB)
MyCEB was established in 2009 by Ministry of
Tourism, Malaysia to further
strengthen Malaysia’s
business tourism brand and position for the international meetings, incentives,
conventions and exhibitions (MICE) market. A non-profit organisation, MyCEB
serves as a central hub to assist meeting and event planners to bid for and
stage international business events in Malaysia and act as a conduit for
national product development. MyCEB’s goal is to improve its rankings as an
international meetings destination within International Congress and Convention
Association (ICCA) and to grow business tourism arrivals to Malaysia.
As a measure to further develop the international
events industry, MyCEB has launched a specialist unit known as the
International Events Unit (IEU) which focuses on identifying and supporting
international event bids including sports, art and culture and lifestyle
events. The IEU’s goal is to identify and assist homegrown events with the
potential to attract international publicity and international attendances.
In November 2011, MyCEB unveiled its new tagline,
‘Malaysia – Asia’s Business Events Hub’ which encompasses its aim to
communicate Malaysia’s proposition as a gateway to Asia for meetings – where
many of Asia’s diverse cultures, languages and lifestyles are represented and
have merged through a long history of trade and meetings.
March 2012
